Article marketing is such an effective free marketing opportunity and one that you don’t want to squander by making mistakes that are completely avoidable.

There are mistakes that will make your submitted articles useless and they will never be downloaded and reproduced. You will have wasted valuable time, effort and energy that you didn’t have to waste.

Mistake #1: The first mistake that many first time article marketers make is not realizing just how important the headline or title of the article is.

The title is the first thing a web surfer sees and what will determine whether he stops to read the article or not. Titles must be attention getting and they MUST contain relative key words.

If these criteria aren’t met, the article is of no use no matter how great the content of the article is.

Mistake #2: The first line of the first paragraph must continue to hold the reader’s interest in order for him to continue reading the article. Web site owners and ezine publishers know this rule and you need to understand and abide by it.

Start with a sentence that will continue to hold the reader’s interest after the title has done its part.

Mistake #3: Writers write. Writers just love seeing their thoughts in print even if it’s only in a word document on their own computers.

Remember that less is more when it comes to marketable articles. Write all you want to about a subject, then cut those thousand words into pieces and make three articles out of them.

Articles of 300 to 400 words are best for article marketing purposes.

Mistake #4: Not putting all of the allowed links into your resource box is a big one in the mistake department. If you are allowed three links, use three links.

Four of the many methods used in Internet marketing are:

1.Search Engine Marketing: This is done by paying search engines (like Google) for each time your advertisement is clicked on by a web surfer. This is called Pay-per-click (PPC) marketing sometimes.

You are allowed to write your own advertisement for the search engine to use when providing results of searches made using your relevant key words.

2.Affiliate Marketing: An affiliate marketing program is set up by the owner or producer of a product or service whereby other marketers are paid to sell that product or service for a percentage of the sale or a flat fee for each sale.

This is one of the more popular forms of Internet marketing. Many times savvy marketers can set up website businesses without owning or producing any product of service of their own and those who do own products are services are happy to have others selling for them.

3.E-mail Marketing: This is a form of Internet marketing that has fallen on hard times of late with the being enacted prohibiting spamming.

Opt-in lists are now required to avoid being penalized for sending out spam e-mails. It is still, however, a very effective method of Internet marketing because the opt-in lists are people who are most interested in the product or service being offered.

4.Article Marketing: Owners of products or service operations write articles using key words and attention getting titles.

They then list them in article directories, repositories or article banks to be downloaded and reproduced by other website owners and ezine publishers free of charge as long as the articles remain unaltered and the resource box is included in the reproduction.

Four of the many methods used in Internet marketing are:

1. Search Engine Marketing: This is done by paying search engines (like Google) for each time your advertisement is clicked on by a web surfer.

This is called Pay-per-click (PPC) marketing sometimes. You are allowed to write your own advertisement for the search engine to use when providing results of searches made using your relevant key words.

2. Affiliate Marketing: An affiliate marketing program is set up by the owner or producer of a product or service whereby other marketers are paid to sell that product or service for a percentage of the sale or a flat fee for each sale.

This is one of the more popular forms of Internet marketing. Many times savvy marketers can set up website businesses without owning or producing any product of service of their own and those who do own products are services are happy to have others selling for them.

3. E-mail Marketing: This is a form of Internet marketing that has fallen on hard times of late with the being enacted prohibiting spamming.

Opt-in lists are now required to avoid being penalized for sending out spam e-mails. It is still, however, a very effective method of Internet marketing because the opt-in lists are people who are most interested in the product or service being offered.

4. Article Marketing: Owners of products or service operations write articles using key words and attention getting titles.

They then list them in article directories, repositories or article banks to be downloaded and reproduced by other website owners and ezine publishers free of charge as long as the articles remain unaltered and the resource box is included in the reproduction.