Let’s take a few minutes to go over my favorite methods of driving traffic.

1. An easy-to-find website will have more traffic than others.  Making your site easy to find starts with the use of keywords used in search engines.

Ask your webmaster to use keywords that you have provided for your site to "name" each page of your website.  This will increase the occurrence of your site coming up in searches.

2. Viral marketing is another of my personal favorite ways to drive traffic to your site.  While you may believe that this is too difficult an undertaking for you if you’re a relatively new marketer, that is not true.

You can start a viral marketing campaign that’s on a fairly small scale by simply using mailings with an attractive offer to customers on your mailing list.

Be sure to include an invitation for them to pass it along to friends and you should see a noticeable increase in traffic in a fairly short amount of time.

3. My third favorite method of driving traffic to your site is by placing a "recommend this site" area on your website.

This makes it very easy and very tempting for your visitors to recommend your site to people they know.

As you can see by these three examples there are fairly easy methods available for driving traffic to your site.

These methods have been used by scores of marketers with a great deal of success and, if done correctly, should prove to be equally successful for you, too.

Four of the many methods used in Internet marketing are:

1.Search Engine Marketing: This is done by paying search engines (like Google) for each time your advertisement is clicked on by a web surfer. This is called Pay-per-click (PPC) marketing sometimes.

You are allowed to write your own advertisement for the search engine to use when providing results of searches made using your relevant key words.

2.Affiliate Marketing: An affiliate marketing program is set up by the owner or producer of a product or service whereby other marketers are paid to sell that product or service for a percentage of the sale or a flat fee for each sale.

This is one of the more popular forms of Internet marketing. Many times savvy marketers can set up website businesses without owning or producing any product of service of their own and those who do own products are services are happy to have others selling for them.

3.E-mail Marketing: This is a form of Internet marketing that has fallen on hard times of late with the being enacted prohibiting spamming.

Opt-in lists are now required to avoid being penalized for sending out spam e-mails. It is still, however, a very effective method of Internet marketing because the opt-in lists are people who are most interested in the product or service being offered.

4.Article Marketing: Owners of products or service operations write articles using key words and attention getting titles.

They then list them in article directories, repositories or article banks to be downloaded and reproduced by other website owners and ezine publishers free of charge as long as the articles remain unaltered and the resource box is included in the reproduction.

You’re not alone.  Many of us have been where you are and there are a couple of simple steps you can take to remedy this situation.

The first step we should discuss when talking about how to get the clicks you want on your website is content.  Quality content cannot be substituted with anything else.

Without quality content there is very little that you have to work with when trying to get good rankings on the search engines.

To ensure that you have the kind of content you need to make your site successful you need to have well-written articles on topics related to your market that are keyword rich.

If you’re unsure that you can write these on your own there are a wide variety of sites you can visit with information on writing these types of articles.

You may also want to consider hiring someone who is experienced in writing content articles to do the writing for your site.

The next step you need to take after getting good content on your site is to make use of the keywords in the content articles.

You’ll want to make a list of keywords in the articles on each page of your website.  Once you’ve done this you need to contact your web master and ask him/her to name each of your web pages with one of these keywords.

Your web master will likely be able to tell you which of the keywords will be most effective for your site.

If not you can use a keyword search tool (Google search keyword rankings) and find which will get you the most clicks.

Search engines are a business just like everything else. Some are even listed on the stock exchanges and their stock is bought and sold. The object of search engines is to make money by helping people find the products, information and services they are looking for.

They SELL advertising to businesses that want to sell these products, information and services to people who are looking for them to buy.

The key word here is "sell". Now when a person types key words into the search box of a search engine and hits search, the search results that are displayed on the first page are mostly paid or sponsored advertisements.

Look carefully next time you do a search. At the top of the page and on the right side of the page you will see what are apparently bought advertisements.

They say "sponsored links". The top of the page ads are the ones that cost the most….the ones on the right side cost slightly less.

The top few results are most often directly related to those paid advertisements on the top and right side of the page. Of course, search results are bought and paid for.

That really shouldn’t come as a big surprise. What is that saying? "It’s a material world!" and just like always, money does talk.

Website owners buy AdWord advertisements and then the search engine spiders determine at what number those advertisements are seen in the results.

That’s why SEO (Search Engine Optimization) is so important and why it is the battle cry of all Internet entrepreneurs.

Using keywords and phrases effectively on a website might be considered a mix of art and science. The HTML of a website should use key words in the title tag and each page of the website should contain sentences using the key words or phrases.

The highest ranking key words should be used in the home page title and as many times as possible but the title needs to make sense.

Meta tags are important as well. Put all of the relevant key words into your Meta tags. Meta tags should never be longer than twenty-five words long.

They should contain key words and phrases repeated two or three times. Don’t forget that they still need to make sense.

Single key words are usually very competitive so key phrases are often more effective than single words. Over use of key words and phrases can actually hurt you.

Always use either a comma or a space to separate key words and phrases…one OR the other, though….not both. It is important to include common misspellings of key words, as well.

This is important! It is well known that search engines consider the first 250 words on a website to be the most important.

They consider relevancy and density of key words and phrases. Anything more than a five to seven percent density, however, is considered spamming by search engines.

Every single one of the millions of people who are surfing the Internet as we speak are using the search engines to find the "stuff" they want or need.

If they don’t find our business in their search results, we don’t have a prayer of making them into our customers. Search engine optimization (SEO) is key to our very survival.

The key to search engine optimization is the use of key words and phrases in the content on our websites. If we use them wisely and to our best advantage we get listed in the results when people use our key words in their searches. If we use them poorly, we won’t be found.

Key words and phrases need to be in the title of our home page….more than one time. They need to be included in our Meta tags, as well.

The density key words in the first 250 words on the home page needs to be between five and seven percent. If we use less, we won’t be listed and if we use more, we will be seen by the search engines as spamming.

It’s a fine line. This means that out of the first 250 words on a home page and including the title, the key words and phrases should be used between 12 and 17 times. No less than 12 and no more than 17 is about right and don’t forget this includes the title.

It is important that key words are used on every page of a website. They should not be as dense as they are in the first 250 words but they do need to be used.

Blatant and unrelated use of key words is not a good idea. That will be seen by the search engine as spamming.

Four of the many methods used in Internet marketing are:

1. Search Engine Marketing: This is done by paying search engines (like Google) for each time your advertisement is clicked on by a web surfer.

This is called Pay-per-click (PPC) marketing sometimes. You are allowed to write your own advertisement for the search engine to use when providing results of searches made using your relevant key words.

2. Affiliate Marketing: An affiliate marketing program is set up by the owner or producer of a product or service whereby other marketers are paid to sell that product or service for a percentage of the sale or a flat fee for each sale.

This is one of the more popular forms of Internet marketing. Many times savvy marketers can set up website businesses without owning or producing any product of service of their own and those who do own products are services are happy to have others selling for them.

3. E-mail Marketing: This is a form of Internet marketing that has fallen on hard times of late with the being enacted prohibiting spamming.

Opt-in lists are now required to avoid being penalized for sending out spam e-mails. It is still, however, a very effective method of Internet marketing because the opt-in lists are people who are most interested in the product or service being offered.

4. Article Marketing: Owners of products or service operations write articles using key words and attention getting titles.

They then list them in article directories, repositories or article banks to be downloaded and reproduced by other website owners and ezine publishers free of charge as long as the articles remain unaltered and the resource box is included in the reproduction.