One of the basic facts of marketing, whether it is for a brick and mortar business or an Internet-based business, is this:  in order to be successful you must give the customer (or potential customer) what they want.
If you have a brick and mortar business you must ensure that you have a knowledgeable staff that [...]

In the world of business it is common knowledge that a smart businessperson should key an eye on their competition.  This is true whether you’re involved in a traditional brick and mortar business or an Internet-based business.
So why should you do this and how can you keep and eye on a competitor on the web?  [...]