Hype About Viral Marketing?

March 12th, 2009 no comment

You’ve probably heard the term "viral marketing" on many occasions.  And, no doubt, you have an idea as to what it is.  What you may not know, however, is what the big deal is.
Many people who are familiar with Internet Marketing or Internet Business still don’t have a firm grasp on viral marketing and why [...]

Newsletters: Do They Work?

December 25th, 2008 no comment

Undoubtedly at some time you have visited a website that offered you the opportunity to receive a newsletter from them via e-mail.  If you’re like most of us, you signed up for it.
Whether or not the newsletter was worth continuing to receive is dependent on the quality and content.
I mention this because it’s one of [...]

Make Your Site Interactive

November 28th, 2008 no comment

One of the basic facts of marketing, whether it is for a brick and mortar business or an Internet-based business, is this:  in order to be successful you must give the customer (or potential customer) what they want.
If you have a brick and mortar business you must ensure that you have a knowledgeable staff that [...]

Hybrids

October 16th, 2008 no comment

Not so long ago businesses could be classified as "Brick and Mortar" or "Internet-based" businesses.  However, there’s an increasing trend toward the hybrid business.
More and more "brick and mortar" businesses are turning to the Internet to expand their visibility in an ever-increasingly competitive worldwide market.
You may wonder how a traditional brick and mortar business would [...]

What is Internet Marketing?

July 4th, 2008 no comment

According to denow.com the definition of Internet marketing is: "The use of the Internet to advertise and sell merchandise or services. This involves use of Web sites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium."
According to the dictionary, "Internet" is defined as: "an [...]