Your reason for concern is a valid one.  With all the competition on the web you want to have some sort of assurance that your website will get traffic.  I may have just the solution for you.

Depending on the nature of the business you’re looking to start you may have a great option in working with one of the big web names such as EBay or Amazon.

Not only will you get instant recognition by being "partnered" with either of these companies, but there’s a steady, heavy flow of traffic to both sites.

While this doesn’t guarantee success and you still have to work hard to get your business up and running and seeing a profit, it does give you a boost.

So what can you sell if you’re "partnered" with one of these sites?  Well, just about anything.  I know people who have created EBay stores and they’re selling things like gift baskets, automobile parts, candles, computers, you name it.

With EBay you have the option of creating an EBay store or simply putting your items up for auction and using your own website for your store, whichever you prefer.

I know another person who sells used books who uses EBay, Amazon and half.com to list his inventory.  Great exposure and credibility from being "partnered" with these sites have provided him with a very comfortable living.

While I’m not saying that these sites are the only options for sites to "partner" your business up with they do make a fine example.

You’ll want to check out each site carefully to find out all the details on how you can build a business with them.

Be sure to take careful notes for each site you’re considering and then compare them with one another to find the best fit for you and your business.