While I’m not usually the type of person who goes around pointing out people’s or business’s mistakes, I feel that I must point out two mistakes to you now.
When you’re in business on the Internet the competition is tough enough for a solid, successful business to deal with. But when you’re a newbie and your business is just beginning to grow, certain mistakes can make growth of your business painfully slow, if not nonexistent.
The mistakes I’m speaking of is little-to-no content being offered on service-based businesses sites and bland, run-of-the-mill services. What’s the big deal? Let me tell you.
When you run a service-based business on the Internet it’s difficult to gain customer’s trust.
This is true for any type of business, but when you can’t truly "see" what you’re buying, as is the case with service-based businesses, gaining the customer’s trust is particularly important.
So what does that have to do with offering rich content? Everything!
Offering rich content on a service-based business site will help you gain credibility in your market.
If you have content that is well-written, accurate and abundant it shows your customers and potential customers that you know your area of specialty.
For example, say you’re looking for some legal advice and you don’t want to go to a physical office to visit with a lawyer so you’re browsing the web to find one who will provide you with a web-based consultation.
You find one you think may be good, click on the link and up comes a website with little-to-no content. Would you feel like this was a knowledgeable lawyer that you would want to consult on your legal matter? I wouldn’t.
As for offering run-of-the-mill services, this is a big mistake because it doesn’t provide your customer or potential customer with the feeling that they’re important enough for you to really go the extra mile for them.
Not to mention the fact that there are probably many other businesses offering the same, or very similar, services that you are.
If you go that one step further, add that extra little something, you’ll show your customer that they’re important to you and deserve the very best that you have to offer. And this will keep them coming back for more!
